What we believefour principles.
When there's a call to make, these are how we make it.
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Cook first
Every feature gets judged on whether it makes life better for the person at the stove. If it doesn't, we don't ship it.
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Not in the middle
We're the feed and the DM. We don't hold money, route orders, or pretend to deliver food we didn't cook. 0% is a promise, not a pricing experiment.
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Real beats polished
Phone-shot, shaky, sizzly footage of today's food will always beat a lit-from-above stock photo. We design for the cart, not the showroom.
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Local, not global
The “famous spot 12km away” isn't your neighbor. We build for scooter distance, and we add cities because cooks there asked us to.
Where we're goingthe next 6 months.
Rough, honest, subject to change. We're building in public — if we pretend to have a perfect roadmap, don't trust us.
NOWiOS + Android are live
Both apps ship today. We're onboarding cooks, shaping the feed around what actually happens at the cart, and filling in neighborhoods one cook at a time.
NEXTLoyalty for regulars
Every cook gets a regulars list — the eaters who keep coming back. Ping them first when you open, drop early access for today's specials, reward repeat orders. Turn one-time buyers into every-week repeats.
LATERCook collabs
Team up with another cook for one-off drops. Guest-chef nights in someone else's kitchen. Shared audience, shared margin, shared prep. The kind of drop that only exists for 24 hours.